Let’s talk about Google and the World

January 3rd, 2012

Today I want to mention three changes at Google.

The first issue is that google changed an algorithm for searches, which
now analyses the page layout.  Google tries out to make a better user
experience by faster recognizing the content on a page. Avoid extensive
headers with images and ads. The top header should take a maximum of 15%
space.

The second important thing is that Google change procedures to examine
link and webspam, so pages without content linking to others doesn’t
affect SEO anymore in a positive way.

And finally Google changes it data privacy clause, which is now
shorter, easier to read and gives Google the right to use more of your
data to interact with Google services. This laws governing data
protection and data security applies to 60 countries at once. But you
can see its a very controversial issue.

Google announces that they going to have about 500 improvements this year.
http://googlewebmastercentral.blogspot.com/

theo theo is student in business computing and investigate much time into WordPress and mobile pages. In his bachelor thesis he wrote something about semantic web and the influence to search engines.

Suchmaschinenoptimierung an der HTW

November 8th, 2011

Leider gehört Suchmaschinenoptimierung nicht zu den normalen Fächern an dieser Hochschule. Der Zusatzkurs Suchmaschinenoptimierung enthält eine grundsätzliche Klärung worum es sich handelt und auf welche Suchmaschinen besonders Rücksicht genommen werden muss.


Des weiteren wurde über Onpage Optimierung gesprochen, welche sprachlichen und technischen Maßnahmen ergriffen werden müssen um eine Webseite höher gelistet zu sehen.


Der große Teil der Offpage Optimierung sorgte für viel Diskussionssprengstoff, vor allem weil einige in der Stadt sich als imaginäre Personen ausgeben um dann einen Link in einer Community zu posten. Der Interessanteste Teil in diesem Abschnitt, war die Einbeziehung von Pressemitteilung via openpr.com (oder .de)
.


Es wurde ausserdem über die Auswertung von Serverstatistiken und Ergebnissen gesprochen und über die nach Möglichkeit zu vermeidenden Fehler.


theo theo is student in business computing and investigate much time into WordPress and mobile pages. In his bachelor thesis he wrote something about semantic web and the influence to search engines.

Half-Marathon Success for Evan of WeNeSe Web Net Services, OTA-Berlin’s Internet Services Provider and SEO Experts

October 22nd, 2011

This article is reproduced with kind permission of OTA-Berlin GmbH. www.ota-berlin.de

WeNeSe - Berlin Half-Marathon

WeNeSe's Evan in the Berlin Half-Marathon. Photos: Property of OTA-Berlin.

Half-Marathon Success for Evan of WeNeSe

Evan of WeNeSe Web Net Services began his Half-Marathon on a high note last June 2010, running the 7km distance from Kreuzbergstrasse in Kreuzberg to the OTA-Berlin office on Metzer Strasse in Prenzlauer Berg on his first run. A little over the top some would say, but fact that the distance was impressive for a first run was the motivation he felt he needed in order to put in the effort to begin his training.

He continued running this distance until the snow came in November and when it clear in the new year, needing a new challenge, he upped his running distance to 10km, in spite of the gap in training. As the marathon approached he was running 15, then 16 and finally 17km shortly before the day of the Marathon.

The Half-Marathon took place on the 3rd of April 2011 and it was a beautiful day with 25°C weather. Evan got off to a good start but suddenly after only about 10 minutes running he tripped, falling and tearing the palms of his hands. Still, with no damage to the legs he continued, managing to clean up the wounds reasonably well at the first water station.

Throughout the race various musical performers kept the crowd and runners entertained and althought the weather was hot, it was bearable, and far better than running in windy or rainy weather, say most runners.

Evan admitted that he felt pretty exhausted three quarters way through the race, but that the overhead signs saying things like “You’re all heroes” were motivation enough, along with the very supportive spectators, who cheered along everyone, regardless of whether they knew them or not. With all that as well his self-professed an absolute stubbornness to never give up on a challenge, he said he found the energy to keep going.

Wenese - Berlin Half-Marathon

WeNeSe's Evan Completes the Berlin Half-Marathon. Photos: Property of OTA-Berlin.

After 2 hours 5 minutes and 15 seconds Evan crossed the finish line in position 8480 of 13887, exhausted but exhilarated. The time was a good average time, the winner having completed the race in 1 hour 0 minutes and 38 seconds and the final runner having crossed the line after 3 hours 34 minutes and 24 seconds. WeNeSe and OTA-Berlin were proud of their colleague and friend on this day.

Read more about Berlin Marathons.

theo theo is student in business computing and investigate much time into WordPress and mobile pages. In his bachelor thesis he wrote something about semantic web and the influence to search engines.

“Search Engine Journal’ article says Google not being very straight-forward .

October 20th, 2011

http://www.searchenginejournal.com/seo-under-attack-the-google-analytics-keyword-data-apocalypse/35090/

Is this Google taking control over even more data, and using it as a competitive edge to gain more revenue?

This seems to have nothing to do with privacy concerns -or does it?

Google can exclusively only an tie a search query back to an actual name, birthdate, and mobile phone number.

The website owner would just see it as an anonymous query from certain geographical locations.

 

 

Wim Wim

Google Plus nicht ernsthafte Gefahr für Facebook

September 21st, 2011

Auch wenn Google Plus heute für die breite Öffentlichkeit vorgestellt wurde, scheint es doch an Facebook nicht vorbeizukommen. Gerüchte das Facebook schließt und Google Plus übernimmt scheinen auch passé zu sein. Google Plus bietet neben den Beziehungskreisen halt eine direkte Integration mit gmail, doch als ich heute feststellte wen ich bei Google+ als Freund habe, nämlich so gut wie gar kein, habe ich mein Plus Account 5 Minuten nach der Eröffnung wieder (relativ einfach) dicht gemacht. Irgendwie scheint laut diepresse.com auch der momentane Google CEO und Gründer Larry Page nicht ganz überzeugt zu sein, von dem was Eric Schmidt dieses Jahr eingeführt hat. Wir werden sehen wie das weiter geht und hoffentlich bleibt Google bei seinen Grundsätzen “Don’t be evil”.

theo theo is student in business computing and investigate much time into WordPress and mobile pages. In his bachelor thesis he wrote something about semantic web and the influence to search engines.

How to Safely Move Your Site to a New Platform

May 11th, 2011

SF Gate discuss the perils of launching a new site and not going about it properly with ensuring you don’t drop in you rankings purely because you don’t take the correct steps to ensure the search engines are properly redirected to your new site. Read more about this topic on the SF Gate website.

Content is King

April 6th, 2011

Search Engine Watch, an SEO blog, wrote an article discussing the merits having good content in order to improve your ranking in the search engines. Good, relevant content is extremely important and is one of many things that the robots look for when scanning your site for search result relevancy. So paragraphs of text that are directly related to your keywords are a must, and if they make for an interesting read for your visitors, all the better. Read more on this topic on Search Engine Watch’s website.

Not Yet another Search Engine

April 6th, 2011

I recently thought to try another search engine instead of the big G.
And I came to hakia.com an it really delivers good information.

But then I came to certain point, where I needed the big G again.
Why? Because you are so used to it, that it is hard to change
when you expect your search engine with a preasumed result.

theo theo is student in business computing and investigate much time into WordPress and mobile pages. In his bachelor thesis he wrote something about semantic web and the influence to search engines.